The Data Advantage:  Growth Strategy and Payer Negotiation in Urgent Care

Today’s most effective urgent care strategies are driven by data. This session will explore the evolution of actionable data in our industry and how leaders can apply it to drive growth, optimize payer negotiations, expand into new markets, and add high-impact service lines.

We’ll walk through how to leverage Price Transparency data (payer-contracted rates published under the CMS 2022 mandate), Covered Lives by Market insights, Payer Network Access intelligence, and other high-value tools to support informed, strategic decision-making.

Key Takeaways
Gain Clarity on Available Data
Understand what payer and market data is now accessible, how to evaluate its credibility, and how to identify the right sources for your organization’s needs.

Learn from Real-World Use Cases
See how urgent care operators are already applying data to guide market selection, renegotiate payer contracts, and successfully launch new services.

Engage in Executive-Level Discussion
Participate in an open dialogue with peers, sharing challenges and strategies around data-driven growth, and leave with actionable insights tailored to your unique market dynamics.