Founder & CEO
UCP Merchant Medicine & Intellivisit Solutions
Brandon J. Robertson is Founder and Chief Executive Officer of UCP Merchant Medicine and Intellivisit Solutions. He formed UCP Merchant Medicine in 2015 and has sought to create opportunities for healthcare providers to thrive in the ever-changing healthcare consumerism space with focus in the on-demand care industry supported by artificial intelligence.
For the last decade, Brandon has advised hundreds of leaders on approaches and models to optimize patient experience and throughput. To date, 70 health systems in 44 states have partnered with UCP Merchant Medicine. With Modern Urgent Care 34-minute average cycle times and Net Promoter scores in the 90s.
Brandon’s expertise is in healthcare consumer centric modern urgent care, virtual care, and occupational health services. He is an expert in artificial intelligence applications for healthcare as well as Six Sigma and Lean methodologies.
Brandon holds an MBA from the University of Colorado with emphasis in Healthcare Administration.
The Critical Need for Explainable AI in Clinical Decision-Making
Tuesday, May 6, 2025
1:15 PM – 2:00 PM CT